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What are four Ps correspond to the customers four Cs according to Robert Lauterborn?
Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs:
Four Ps
Four Cs
Product
Customer Solution
Price
Customer Cost
Place
Convenience
Promotion
Communication
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
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give me example of modified rebuy
Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
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