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What are four Ps correspond to the customers four Cs according to Robert Lauterborn?
Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs:
Four Ps
Four Cs
Product
Customer Solution
Price
Customer Cost
Place
Convenience
Promotion
Communication
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Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
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what is the concept of augmented product
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