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What are the derived demands in business market and the consumer market?
Derived Demands:
The demand for several business goods is eventually derived by demand of goods of consumer. Organisations frequently target marketing as final consumer even if firms don’t sell them directly into consumer market.
various approaches followed by FMCG companies in test marketing
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
how competitor respond to price change
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
Some people argue that the presence of an outside threat correlates with a high degree of team cohesion. Would you agree or disagree? Explain your answer.
Process design can best be improved by Adopting a strategy of continuous improvement.
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
how to promote remote control car
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
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