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What are the derived demands in business market and the consumer market?
Derived Demands:
The demand for several business goods is eventually derived by demand of goods of consumer. Organisations frequently target marketing as final consumer even if firms don’t sell them directly into consumer market.
case study questions to be answered.
Illustrates the total environment in marketing? Marketing is a part of total environment: Total environment may be explained as the combination of all the resources and In
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
what you mean by core concept marketing?and types
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
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1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
what is being marketed and also give a example
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