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What are the derived demands in business market and the consumer market?
Derived Demands:
The demand for several business goods is eventually derived by demand of goods of consumer. Organisations frequently target marketing as final consumer even if firms don’t sell them directly into consumer market.
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
#quest explain the ansoff product or makerting mix and its revance in makerting.
technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
• example of product line strategies
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
explain consumer mind is a black box
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
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