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What are cognitive measurement of customer satisfaction?
Cognitive Measures of Customer Satisfaction Measurement:
A cognitive tools is defined as an appraisal or conclusion which the product was helpful (or not practically uses), fit the situation (or didn’t fit), exceeded the needs of the problem/situation or didn’t exceed. Cognitive responses are exact to the situation for that the product was purchased and exact to the consumer’s intended use of the product, regardless when that use is correct or not correct.
Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
Organizing sales promotion compagins 1. Identifying the requirement: the first requirement is to identify the specific requirement of the firm in resg orting to sales p
#question draw an bcg matrix with an numerical example..
(a) Show one movie genre of particular interest to you and give examples from relevant films to illustrate the conventions used. To what extent do you think that genre conventions
Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
various approches of test marketing in FMCG
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