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What are some benefits of a firm by retaining its customers?
A firm accrues several benefits by retaining its customers are as give below:
Increased Revenue: it increases in revenue.
Decrease in Cost of Selling: it is profitable in the future.
Advertising: use for marketing.
Cross Selling Possibilities: There is potential customer includes.
Structural Ties: it attracts new customers.
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
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XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo
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Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market
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