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What are aspects of activities use in green marketing?
At workshop of green ecological marketing was explained as the study of the positive and negative aspects of activities upon, which are given below:
• Energy depletion,
• Pollution and
• Non-energy depletion.
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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