Weighted average cost of capital, Marketing Management

Assignment Help:

Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used in diagnostic imaging. The device is expected to be approved by the regulatory authorities shortly and OMG is now starting to plan for production to start in 12 months time. The costs to complete the regulatory approval process are estimated to be €80m. OMG expects to sell a total of 12,000 of the devices at a fixed price of €30k over the planned production life of four years.

Initial investment for the additional plant and machinery for this project is €525m. The project will also require an increase in working capital of €50m. The working capital will be released at the end of the project. The incremental annual operating costs will be €120m. Production is expected to finish at the end of four years and all the equipment will be disposed of. Some parts of the plant are potentially dangerous and will need to be disposed of in an environmentally friendly way. There will be a net disposal cost of €40m. All cash flows are in today's money and inflation is expected to be 2.5% per annum (p.a.) over the next five years.

Currently, investment in plant and equipment is eligible for capital allowances on a straight-line basis over four years. The applicable corporate tax rate is 28%. Capital allowances are received by OMG in the same year that they are claimed but taxes on profits are paid one year in arrears.

OMG's shares are listed on the Paris Stock Exchange where they currently trade at €2.50 with an equity beta of 1.2. The expected equity risk premium is 10% p.a. and risk-free rate is 3% p.a. OMG currently has a market debt to equity ratio (D/D+E) of 40%. The current average before tax cost of borrowing for the company is 6% p.a. Inflation is 2.5% p.a. and is likely to remain so over the life of the project.

Required:

(a) Estimate the weighted average cost of capital (WACC) for OMG.

(b) Carry out a DCF analysis of the project based on the information given and calculate the net present value (NPV), internal rate of return (IRR) and payback of the project. Advise OMG whether the project is financially viable. Briefly explain the reasoning behind your decision. Also mention any reasons for excluding any of the information given above and explain any additional assumptions you have made whilst making your calculations.

(c) OMG are negotiating a new debt facility to provide additional funds to fund a whole new series of projects and product upgrades. The new capital structure will result in OMG's market debt to equity ratio (D/D+E) increasing to 50%. As a consequence of the increased gearing, the before tax cost of debt will increase to 8%. The increased gearing will also change the equity market's perception of risk at OMG. Recalculate WACC for OMG and recalculate your NPV for the project. Does this change your previous recommendation?


Related Discussions:- Weighted average cost of capital

Properties of triangle, properties of triangles. in the following problem...

properties of triangles. in the following problem, In a triangle ABC,if r1 is the exradius of the excircle opposite to A,r2 is the exradius of the excircle opposite to B and r3i

Characteristics of marketing planning, Characteristic of Marketing Planning...

Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di

What media are availabe for advertisers, What media are availabe for advert...

What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos

Mcom Question, Consumer mind a black box-discus..?

Consumer mind a black box-discus..?

Message contents of advertisement, Q. Message contents of advertisement? ...

Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod

Fundamental marketing concepts, Q.  Explain some fundamental marketing con...

Q.  Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange

Different levels of market segmentation, Q.   Described different levels of...

Q.   Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing,  the  seller  engages in  mass produc

What are the factors in relationship marketing, What are the factors in rel...

What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with

Co branding, what type of co branding is Nike and Apple involved into?

what type of co branding is Nike and Apple involved into?

Explain numbers of features in marketing offer customers, Explain about the...

Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd