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what are thepproaches used by FMCG companies in test marketing?
marketerinvolvment
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
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Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
Should video game companies continue to alter their products to include other functions, such as e-mail?
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Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
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