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Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
Illustration of 3C of Marketing Triangle
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
how to make ppt on this topic in 4 slides?
Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to
Marketing mix of Dettol Handwash
type of labeling
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