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Explain about the marketing effectiveness in strategic controlling.
Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th
explain the various approaches that are followed by fmcg companies in test marketing
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
identify the major trends in the firm''s natural and technological environment.
Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the
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