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The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr
"consumer mind is a Black Box"
implementing total quality marketing
more detial
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
types of marketing planning that a business organization can adapt
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
what would you suggest to avoid delays in despatch of products
As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.
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