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Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any
what is marketing mix
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
usefulness of marketing mix in amarket or a even a company
Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris
Skimming Pricing This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of t
key criteria for strategy selection by providing appropriateexamples
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