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Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
Question 1: How different is administrative law from civil law and criminal law? Explain your answer by giving examples and citing court decisions. Question 2: What are
Describe the one-way communication By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a v
Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
place\distribution
Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
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