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A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
Question 1: (a) What are the basic styles of negotiation? (b) Explain the implication of Prisoner's Dilemma game? (c) Describe why people act in Red style to protect th
Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales in d
A good or service an organization makes in quantity to sell on the open market is a product.
explain the various approaches that are followed by FMCG companies in test marketing.
approaches followed by FMCG in test marketing
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
what is segmentation,positioning?
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
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