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QUESTION
a) Give three reasons why price is a very important element of the marketing mix
b) Discuss the different situations that may lead a company to
c) Highlight two pricing strategies and give examples of how and when companies could use them
d) Write notes explaining the following distribution strategies
e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.
Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide
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How should Shoppers? Stop develop its demand forecasts?
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what are significant factors that have led to the success of shoppers'' stop? at least 200 words
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