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QUESTION
a) Give three reasons why price is a very important element of the marketing mix
b) Discuss the different situations that may lead a company to
c) Highlight two pricing strategies and give examples of how and when companies could use them
d) Write notes explaining the following distribution strategies
e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.
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what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
explain consumer mind is a black box
Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin
approaches of fmcg companies in test marketing
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Q. Illustrate the Features of Advertisement? 1) Paid form :- Advertisement is certainly not free of cost. The company has to formulate the payment to the media used for advert
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
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