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QUESTION
a) Give three reasons why price is a very important element of the marketing mix
b) Discuss the different situations that may lead a company to
c) Highlight two pricing strategies and give examples of how and when companies could use them
d) Write notes explaining the following distribution strategies
e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.
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various approches of test marketing in FMCG
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USES OF 7PS IN INDUSTRIES
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
how do the vals influence marketing
Considering the concept of product life cycle, where would you put video games in their life cycle?
ASSIGNMENT
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