Vertical marketing system, Marketing Management

Assignment Help:

QUESTION

a) Give three reasons why price is a very important element of the marketing mix

b) Discuss the different situations that may lead a company to

  1. initiate price cuts
  2. initiate price increases

c) Highlight two pricing strategies and give examples of how and when companies could use them

d) Write notes explaining the following distribution strategies

  1. Intensive distribution
  2. Selective distribution
  3. Exclusive distribution

e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.


Related Discussions:- Vertical marketing system

Consumer behaviour, people have a peculiar behaviour over a product and why...

people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo

What is socio-cultural segmentation, What is Socio-Cultural Segmentation? ...

What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c

Marketing segmentation concepts , Describe the concept of market segmentati...

Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.

Explain in detail about the promotional activities, Explain in detail about...

Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder.  A firm uses different tools for its promotional activ

Marketing process, Marketing Process Once the strategic plan has descr...

Marketing Process Once the strategic plan has described the company's total mission and objectives, Marketing plays a vital role in carrying out these objectives. The marketin

Demand Forecast, How should shopper''s stop develop its demand forecasts?

How should shopper''s stop develop its demand forecasts?

Method of determining prices or setting price, Method of determining prices...

Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi

Sales force promotions, Sales force promotions: Personal selling by ...

Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces

Importance of marketing to the firm, Importance of marketing to the firm: ...

Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing

Characteristics of the promotional types, Characteristics of the promotiona...

Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd