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QUESTION
a) Give three reasons why price is a very important element of the marketing mix
b) Discuss the different situations that may lead a company to
c) Highlight two pricing strategies and give examples of how and when companies could use them
d) Write notes explaining the following distribution strategies
e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.
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Discuss the meaning of packaging by elaborating. The definition of packaging shows that package into the definite container or wrapper. Therefore packaging is a one of the sign
briefly expain trend describe the impact of the trend on the idustry
competitive strategies for market leader
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Explain Henry Assael Model of buying decision behaviour along with the diagram”.
2(x + 4) = 30
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consumer mind is a black box discuss
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