Vertical marketing system, Marketing Management

Assignment Help:

QUESTION

a) Give three reasons why price is a very important element of the marketing mix

b) Discuss the different situations that may lead a company to

  1. initiate price cuts
  2. initiate price increases

c) Highlight two pricing strategies and give examples of how and when companies could use them

d) Write notes explaining the following distribution strategies

  1. Intensive distribution
  2. Selective distribution
  3. Exclusive distribution

e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.


Related Discussions:- Vertical marketing system

Give a brief overview about advertising, Give a brief overview about Advert...

Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified

Explain about role of customers in microenvironment, Explain about the role...

Explain about the role of customers in microenvironment of a company. Customers: Customers The Company should study its customer markets closely and continue to date alo

Determine the role of marketing communications, Marketing communications ...

Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control

Describe how effective marketing communication, Problem 1 "The outside ...

Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre

How you will you measure the effectiveness of the ads, Q. How you will you ...

Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor

Position errors, what are the marketion position errors in sri lanka

what are the marketion position errors in sri lanka

Open cover-policies, Open 'Cover: Open Cover is an insurance arrangement d...

Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such

Safety, explain right to safety

explain right to safety

Illustrate the monitoring performance phase, Illustrate the Monitoring Perf...

Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f

Explain selling of product correspond to views of customers, Explain the se...

Explain the selling of a product correspond to the views of customers. In condition, the company is preparing an offering mix of products, prices and services and utilizing a c

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd