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QUESTION
a) Give three reasons why price is a very important element of the marketing mix
b) Discuss the different situations that may lead a company to
c) Highlight two pricing strategies and give examples of how and when companies could use them
d) Write notes explaining the following distribution strategies
e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.
What is test marketing and various approaches followed by FMCG companies
Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Explain the various approaches that are followed by FMCG companies in test marketing
Describe, with examples, the TWO forms of IT/IS controls that exist to ensure complete, accurate processing of data and safeguarding of privacy and security. There are two cate
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq
Discuss data analysis phase on shortly. Phase Data Analysis: When you’ve performed via online market research, now go to systematize the data you have. Note down what ar
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