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Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te
what is international marketing
"Consumer mind is a Black Box" - Discuss
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
identify and briefly four trends in the macro environment
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
how to position the competitors in cross map.
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
#what is personal selling,direct marketing,exhibitions?
Present the facts of the case study about snickers achieving promotional integretion with a universal appeal
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