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explain the varius approaches that are followed by f m c g companies in test marketing
Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a
Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
Explain about transportation within scope of marketing functions. Transportation: Modern organizations create on a huge scale to cater to the needs of customers scattered
the various approaches that are followed by FMCG companies in test marketing
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
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