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Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc
what are the problems with green marketing? And what are there remedies?
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
Answer for a caselet
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss
What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat
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