Value and satisfaction, Marketing Management

Assignment Help:

Value and Satisfaction

Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the product. Customers form expectations regarding the value of many marketing offers and buy accordingly.

Customer satisfaction: it depends on a product's apparent performance in delivering value relative to a buyer's expectations. Customer satisfaction is a key effect on future purchasing behaviour.

1). Marketers has to be careful to set the right level of expectations.

2). Customer satisfaction and Customer value are key building blocks for managing and developing customer relationships.


Related Discussions:- Value and satisfaction

What do you meant by the term macro environment, Question 1: (a) Expla...

Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing

Pepcid AC racing to OTC, have to do case study for Pepcid AC Racing to OTC-...

have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to

Algebra , the ordered pair (-1, -1) is a solution of the system -4x + 2y = ...

the ordered pair (-1, -1) is a solution of the system -4x + 2y = 2 and x + y = -2. true or false

Marketing Management, How should Shoppers? Stop develop its demand forecast...

How should Shoppers? Stop develop its demand forecasts?

Effect on standard of living in aspect of advertising, Q. Effect on Standar...

Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti

What is internal marketing, What is internal marketing? Internal Marke...

What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing

Puzzals, If 6 and 2 = 22 4 and 3 = 1 8 and 2 = 46 Then what is the ...

If 6 and 2 = 22 4 and 3 = 1 8 and 2 = 46 Then what is the answer of: 7 and 2 = ?

#title.test marketing, what is test marketing ? explain the various approac...

what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?

Task of management team responsible for marketing, Task of management team ...

Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1.  w

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd