Use of pareto principle, Marketing Management

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1. How do you use the indicators on your car dashboard? It's worth taking a moment to think about how the car's performance (KPIs) is conveyed through the dashboard of the car. Think about the speedometer, tachometer, and fuel gauge and so on.

Some of the characteristics of the dashboard that make it an effective tool for communicating the KPI of car speed are:

  1.  Line of sight - the speedometer is easily checked as you drive
  2.  Graphical - the speed is graphically represented by a dial and needle
  3.  Use of colour - colour conveys meaning on dashboards.

Think about some KPIs in your workplace. How could you make the representation of them more like the dashboard of your car? Complete the following table.\

Feature

How you can apply them to your workplace KPIs

Line of sight

 

Graphical

 

Use of colour

 

2. As you read the list below, tick those you are familiar with and circle those you think would be beneficial to use with your team.

  1. Design and set up a notice board
  2. Initiate other visual management procedures
  3. Schedule regular meetings
  4. Put the changes as a standing item on toolbox meetings
  5. Set up a suggestions procedure
  6. Conduct focus groups with employees that are affected by the change
  7. Employee feedback systems
  8. Project briefings about proposed changes
  9. Toolbox talks
  10. Workshops
  11. Presentations

3. In your workplace, how can you ensure that information about the proposed changes is communicated effectively? Describe the elements of your communication strategy.

4. Explain a strategy you will use to assess suggested changes and incorporate them into your work plan. Explain why you have chosen the strategy / strategies

5. How can you use the Pareto Principle to priorities problems/areas for improvement?


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