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Q. Use of Information system in business?
The utilization of information system has been increasing day by day. It assists to give a competitive advantage over business rivals. The utilization of Information system in business is as follows: -
Promoting business innovation- Investment in information technology is able to result in the development of unique products and services or processes. This can create latest business opportunities and enable a firm to expand into new markets or segments of existing markets.
Exp: - ATM represented an attractive also convenient new banking service produced and distributed to customers by making innovative changes in the delivery of bank services. Therefore information systems technology was used to develop a strategic new distribution process for bank services.
Steps involved in designing a channel system, Marketing Management
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