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(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples.
(b) Define and discuss the use of cross-functional business processes within a firm.
(c) Value chain analysis is useful at the business level to highlight specific activities in the business where information systems are most likely to have a strategic impact.
Discuss this model, identify the activities, and describe how the model can be applied to the concept of value web.
Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to
What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat
0.45-0.24
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
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