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(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples.
(b) Define and discuss the use of cross-functional business processes within a firm.
(c) Value chain analysis is useful at the business level to highlight specific activities in the business where information systems are most likely to have a strategic impact.
Discuss this model, identify the activities, and describe how the model can be applied to the concept of value web.
Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i
what do you understand by marketing management? explain its importance in modern business world
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Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
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what are the significant factors that have led to the success of shoppers’ stop
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing
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