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(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples.
(b) Define and discuss the use of cross-functional business processes within a firm.
(c) Value chain analysis is useful at the business level to highlight specific activities in the business where information systems are most likely to have a strategic impact.
Discuss this model, identify the activities, and describe how the model can be applied to the concept of value web.
Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
explain in short
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
Question 1 Detail the process of marketing a product Question 2 Write a long note on the budgets of company advertising Question 3 Write a long note on advertising as in
QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss
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