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(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples.
(b) Define and discuss the use of cross-functional business processes within a firm.
(c) Value chain analysis is useful at the business level to highlight specific activities in the business where information systems are most likely to have a strategic impact.
Discuss this model, identify the activities, and describe how the model can be applied to the concept of value web.
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
the value delivery process
Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi
what are the core principles of msrketing
Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:
Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
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