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State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
Role of the environment scanning in the organizations: property used environmental scanning can help to ensure organizational success. The specific organizational roles or functio
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
Question: Consider you a front-line manager in a hotel. From this perspective, a) Describe the service encounter. b) discuss methods which you would use in the service e
Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
explain the various approaches that are followed by FMCG companies in test marketing
Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o
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