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Various approaches by FMCG companies ..
scope of marketing management
detail note on pricing strategies of any product
Consumer mind is black box. Discuss
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
select a company and explain th marketing mix
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Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and
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