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Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
Ask question #Minimum 100 words should video games companies continue to alter their products to include other function , such as email?accepted#
Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
Question 1: Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts? Question
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
what do we mean a distribution chanals?
how was the need for this product identified?
what is core concept of marketing
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