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hitting competitive brands may leave a negative impression on the customers? Justify your answer.
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
The portfolio of products that a given organization produces for market consumption is the product mix.
What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
place\distribution
Explain in brief about Relational Communications Orientation Explanation Information and promotion Communications ar
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