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Understanding body language
Body language implies non verbal communication that involves body movements. What we try to deliver through verbal means may not be similar to the one which we actually deliver through our body language.
Let us see few negative and positive signs that can be assessed through body language:
Positive signs
Negative signs
Research findings show that as much as 90% of the meaning transmitted between two people in face-to-face communication is non-verbal. This means that as little as 10% of the verbal communication will have an impact on the outcome of your negotiation. Therefore, studying what you and your counterpart are not saying in the negotiation process is critical to achieving a win-win outcome. As the emphasis in negotiation is on body language, negotiation can be more effective in face to face meetings.
discuss under definition the channel of marketing communication
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