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Consider an international firm you are familiar with and what the firm needs to be concerned with when entering a foreign market. Specifically, in terms of the chapters you covered this module/week, what do you consider to be the 3 most important "uncontrollable environmental variables" that must be understood in order to succeed when entering a foreign market. Your answer must include:
• At least 3 key uncontrollable environmental variables,
• A brief definition of the concept,
• The page numbers from the text for each cited concept, and
• Explain how each may impact the success or failure of commercial global expansion.
In 2 or 3 additional paragraphs, explain how the chosen international firm may prepare for foreign market entry and why being prepared will improve the likelihood of its success.
In what major way do the Microsoft and Standard Oil cases differ?
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