Typical Financial Performance Measures
Profitability - Profit margin, return on capital invested, return on equity
Liquidity - Current ratio, cash position, working capital, quick ratio
Turnover - Stock turnover, assets turnover
Growth - Sales, assets, profits, market share, sales per employee
Size - Assets, profits, sales, number of employees, market capitalisation
Capital - Price of share, share yield, return to investors, price-earning (P/E) ratio, market to book value.