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Question :
It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of geographical, socioeconomic, demographic, psychographic and behavioural segmentation. However, these classical methods have often been criticised in their applications to the tourism industry.
a) Explain to which extent you think that the classical ways of market segmentation are appropriate for the tourism industry.
b) Describe four types of tourism-specific methods of segmentation.
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
The portfolio of products that a given organization produces for market consumption is the product mix.
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What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
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service life cycle
Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
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