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What are the types of strategies used in international marketing?
Different types strategies used into international marketing are as follows:
To improve an effective global marketing strategy, companies require dividing this into four parts. They are promotion, product, place and price: Product Strategies, Promotion Strategies, Pricing Strategies and Place Strategies.
meaning of regional products or definition of regional products
The product margin is calculated as product sales minus the direct costs of selling the product.
Henry Assael Model of buying decision behavior along with thediagram
What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
explain the various approaches that are followed by fmcg companies in test marketing
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