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Question 1:
Describe the evolution of malls and specialty stores
Question 2:
Analyse the economic factors that affect the commercial real estate market in India
Question 3:
Elaborate the types of Psychographic Segmentation.
Question 4:
Explain the importance of assessing the survivability of a mall.
Question 5:
Analyse the importance of store design in a mall.
Question 6:
Explain the concept - build to sell & Explain the concept - build to rent.
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
considering the concept of product life cycle, where would you put video games in their life cycle?
difference between the personal selling and salesmanship?
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
What is Conditional Probability? Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
What is pricing in functions facilitating exchange? Pricing: Determination of price of a product is a significant function of marketing manager. Product’s price is influen
What is Technological Environment Technology? Technological Environment Technology: The knowledge of how to achieve tasks and objectives. Forces, those create new technolo
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