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Types of Observation:
Types of observation relate to the observer-observed relationship. It has been described as "concealment and participant", "concealment and non- participant", "no-concealment and participant" and "no-concealment and non-participant" as diagrammatically shown in Figure.
"Non-concealment" and "Concealment" refer to whether the observer makes his intentions known to the persons observed or not, whereas "participant" and "non-participant" refer to the role of observer; that is, whether the observer is a part of the social setting or makes the observation from periphery of a social setting. The instruments used for the technique can be unstructured e.g. logs and field notes, Anecdotes or can be structured e.g. "Logs and Field Notes": Logs is a record of events and conversations and usually is maintained on a daily basis by field worker.
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WHICH TYPE OF DEPARTMENTALIZATION IS PRACTICED BY ADIDAS? ELABORATE
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