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Defective Problem Definition: Problem on which research is to be undertaken should be precisely defined. For example a study on unemployment must be clear as to the concept of unemployment the reference period the geographic area to be covered and so on. If any of these basic concepts has wrong connotation the results of the study would turn out to be wrong.
Filing Claims : The insured will file claim with the insurance company after meeting the aforementioned requirements. The insurance company is generally contacted immediately on d
Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest
What are the numerous measures for reliability assessment of a scale? Answer Reliability in research relates to consistency of results over a period of time. A scale is ca
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Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp
I need to write an Audit for Coca Cola for my integrated marketing communication class
There are various reasons why retrieval can fail or in less fancy terms how we come to forget. One is decay at this time information that is not accessed frequently essentially '
How do customers feel about service charges? and can you explain it by demographic characteristics?
Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour. Ans: For several years demographics have governed how communication t
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