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Defective Problem Definition: Problem on which research is to be undertaken should be precisely defined. For example a study on unemployment must be clear as to the concept of unemployment the reference period the geographic area to be covered and so on. If any of these basic concepts has wrong connotation the results of the study would turn out to be wrong.
What are the numerous measures for reliability assessment of a scale? Answer Reliability in research relates to consistency of results over a period of time. A scale is ca
Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research
These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -
Income-Tax Exemption: In order to promote exports, tax incentives are granted under the Income-Tax Act. The major incentives are : 1) All export profits derived from export of
Export of Imported Goods: Goods imported may be exported in the same or substantially the same form, without a licence provided they are not under the Negative Lists. Export of su
what is it?
Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice. You should start with a general evaluation of their marketing strategy a
what are the duties and rights or obligations of the leasor and lessee and case studies to conflicts on either of the two and how they have been resolved
The review of literature is not mere reading for sake it is also not a causal reading like reading of a story or novel. It is focused and directed towards specific purposes. It is
What is Descriptive and Analytical Research Descriptive research comprise surveys and fact finding enquiries of several kinds. The major objective of descriptive research is d
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