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Defective Problem Definition: Problem on which research is to be undertaken should be precisely defined. For example a study on unemployment must be clear as to the concept of unemployment the reference period the geographic area to be covered and so on. If any of these basic concepts has wrong connotation the results of the study would turn out to be wrong.
Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor
SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export
What are the limitations of marketing research? Answer There are two main limitations of marketing research. a. It can't provide decision directly. Marketing research c
Bill Rate : Bill rate may also be either bill buying rate or bill selling rate. Let us discuss them in detail. i) Bill Buying Rate: This rate is applied when a foreign bill is p
Export of Goods Under Bond Under Rule 13 : The exporters have been permitted to export the excisable goods without the payment of Central Excise duty. Exporters are required to
Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information.
Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been f
While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig
what are the significant factors that have led to the success of shoppers’ stop
Discuss importance of data cleaning in preliminary data analysis In most surveys, it takes place so that respondent has either provided ambiguous response or response has bee
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