Types of non sampling errors, Marketing Research

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Defective Problem Definition: Problem on which research is to be undertaken should be precisely defined. For example a study on unemployment must be clear as to the concept of unemployment the reference period the geographic area to be covered and so on. If any of these basic concepts has wrong connotation the results of the study would turn out to be wrong.


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Types of non sampling errors, Defective Problem Definition: Problem on whic...

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