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What are the types of distribution channels in Place Strategies?
Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign intermediaries. But apart from these channels, there the company can also use its own personnel distribution. Conversely, a global distribution strategy has to be developed look altering the economic, legal, political and cultural environment. The distribution strategies should be consistent along with the product, promotional and pricing strategies. For example: McDonalds currently opened its outlet into Delhi Agra highway to cater to the rising tourist traffic onto the highway.
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
Economies in Asia and Latin America have been a target for two main forms of Foreign Direct Investment (FDI) by Multi National Enterprises (MNEs). Briefly describe the two main for
Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
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You are needed to complete the following piece of work: 'Bodyproud Fitness' is a relatively new health and fitness company based in Huddersfield. The company was produced in res
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