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Briefly discuss benchmarking as process improvement tool. Explain six types of benchmarking and give four reasons why some businesses have failed to derive maximum benefit from it.
a) What is business process reengineering? Why it is required? Who needs it and does not?
b) Which approach succeeds in BPR launch, top-down or bottom up?
c) Re-engineering call for a change in performance measure of organization. Table below indicate list of traditional performance measure of business. Briefly discuss list of traditional performance measures versus requirement of business process re-engineering;
Traditional performance measure
Business Process Re-engineering
Cost
Quality
Efficiency
Productivity
Task Productivity
Delivery Promise
Market Segment
Human Resource
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What steps could a company take to avoid making product design and marketing mistakes when introducing new consumer products into Brazil?
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