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What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine
#what is personal selling,direct marketing,exhibitions?
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
what is meant by line extension of a product?
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
“Consumer mind is a Black Box”
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
henry assael model of buying decision behaviour along with the diagram
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