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Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
Theory of Noncomputability, Define Noncomputability When we want to specify the elements of a set that contains only a few elements, the most direct and obvious way is to exhau
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
how a person make a decision before puchase a car and effect the decision making proces
State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib
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