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which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
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"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
pryamid structure at information system
Consumer mind is a Black Box
types of marketing planning that a business organization can adapt
Branding
what are the various approaches to marketing?
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