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Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
how cost structure influence in pricing a product?
Illustrate the Strategy of Position On Usage? Position on Usage: Position on usage strategy is related to benefit positioning several products are sold onto origin of the
marketing environment
Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of
Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co
What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio
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