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Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify
Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
what are the examples for ingredient branding?
Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
QUESTION a) Explain fully why and how government intervenes in the foreign exchange market b) "Changes in the equilibrium exchange rate between a pair of currencies relies o
How the product line appraisal is important task?
Test Marketing The seventh step is test marketing that is the stage at which the manufacture and marketing programs are introduced into more accurate marketing se
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