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Total Quality Management (TQM)
It is developed by W. Edwards Demming TQM is a series of business practices designed to monitor the quality of production throughout all phases of production. TQM has its foundation in the concept which is systematic and asystematic error inherent in every procedure and that each procedure should be controlled like that systematic error is minimized or eliminated while asystematic error remains.
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discuss under definition the channel of marketing communication
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