Tools of promotion, Marketing Management

Assignment Help:

Tools of Promotion

Advertising

A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium.

Personal Selling

A paid form of non-personal communication regarding an organization and/or its products to a target audience via a mass medium.

Sales Promotion

Demand-stimulating activity designed to supplement advertising and facilitate personal selling.

Public Relations

A planned communication attempt by an organization to contribute to normally favourable attitudes and view toward an organization and its products.

Direct Marketing

Carefully Direct connections with targeted individual consumers to get an immediate response and cultivate long-lasting customer relationship.


Related Discussions:- Tools of promotion

Market specialization, Market specialization: Here the firm concentr...

Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t

Design a performance evaluation report, The purchasing department of Bradle...

The purchasing department of Bradley Inc. is responsible for companywide purchasing. Its total costs are assigned to each division based on the number of purchase orders the purcha

What are four ps correspond to the customers four cs, What are four Ps corr...

What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs

Methods of preparing advertisement budget, Q. Methods of preparing advertis...

Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo

Who is part of this buying decision, Who is part of buying decision? W...

Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib

Matrix, how to create a 8*15 matrix by a5*6 and a 2*45 matrices in matlab

how to create a 8*15 matrix by a5*6 and a 2*45 matrices in matlab

Types of strategies used in international marketing, What are the types of ...

What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global

In search of greener pastures, did the management take a correct decision i...

did the management take a correct decision in rohit''s case

Compute average stock, The following ratios have been compiled relating to ...

The following ratios have been compiled relating to Prince Corporation for the year ended 31st December 2009 together with comparative figures of the average industry. Addi

Pricing sensitivity, Pricing sensitivity: Nagle has identified nine factor...

Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd