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number of channel levels of panasonic
what is down-market stretch?
CONSUMER MIND IS A BLACK BOX-DISCUSS
The portfolio of products that a given organization produces for market consumption is the product mix.
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
How should Shoppers’ Stop develop its demand forecasts?
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
What is test marketing and various approaches followed by FMCG companies
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
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