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Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t
Plastics processing (a) In injection molding, shrinkage is defined by the difference in size of the molded part (at room temperature) and the size of the mold cavity. The moldi
What is Commercialization or Crash Introduction Strategy Development? Commercialization or Crash Introduction: A crash introduction is about full scale commercialization
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
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Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
What necessitated the replacement of traditional advertising with positioning
various approaches of test marketing
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