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what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Problem 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points required to be addressed from Unit 6 com
Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select
What are the different strategies in sprite brand
how do shoppers stop develop its demand forecasting
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure. Information technology has been the catalyst
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