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Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad
Product Schovaswill offer for sale Low fat and low calorie ice cream High fiber made with oatbiscuit Many fruity flavors Diet cake Cotton candy Pop corn The company will sel
Illustration of 3C of Marketing Triangle
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
Which is NOT a benefit of corporate governance? Prevention of fraudulent claims by contractors.
QUESTION You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
Experimentation and Sampling:- Promotion and Strategy – Encouraging Experimentation One of the biggest challenges for a new or recently updated product or brand is getting c
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