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explain the various approaches that are followed by FMCG companies in test marketing
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
Identify FIVE main advantages of keeping an in-house IS function. There are several significant advantages of maintaining an in-house IS function, five are listed below. H
oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of
Natural Environment: (1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availa
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
the consumer report indicates how customers perceive your product offerings. For example, Reliability(MTFB) is very important to performance customers. What is the current MTFB for
The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a projected balance sheet, a cash flow projection and a bre
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