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Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
Question 1 "Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positi
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
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Question 1: (a) What are the basic styles of negotiation? (b) Explain the implication of Prisoner's Dilemma game? (c) Describe why people act in Red style to protect th
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
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