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explain Henry Assael Model of buying decision behaviour along with diagram
(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
explain what you understand by market segmentation?
what is the relationship of nuclear chemistry to marketing management
how to make a project report in software development organisation?
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
Decline Stage In the product life cycle the decline stage is the stage in which a product's sales decline. it can occur for several reasons which are following: a. Increa
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
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