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how cost structure influence in pricing a product?
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
why mayo clinic i so good at customer service
Considering the concept of product life cycle, where would you put video games in their life cycle?
what is product strategy?
Consumer mind is a Black Box
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
What is the role of personal selling in presentation and demonstration?
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
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