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Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
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Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
the implementation of the marketing mix
What is insurance in functions facilitating exchange in marketing? Insurance: A large number of risks are comprised in exchange of goods and services. It helps to cover s
Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com
What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign
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