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What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
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Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib
What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de
Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
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