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Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
Question 1 Read the CASE STUDY ' Selling the idea' below and then do the following. Produce an initial marketing strategy to develop appropriate geographic areas into targe
1. Explain the six key criteria for strategy selection by providing appropriateexamples
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t
What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
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