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what are the various methods used to categorize retailers?
Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo
What is the focal point of marketing with building and delivering customer value and satisfaction? Focal point of marketing with building and delivering customer value and sati
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
What is consumes behaviour? Consumes Behaviour: The most significant issue for the marketers is to classify the requirements of the consumers since customer and consumer m
Question: With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasin
Managerial Decision I: Developing advertising strategies by understanding key demographic variables To understand the demographics of your target audience, you obtain data on Fa
Q. Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
Explain the various approaches that are followed by FMCG companies in test marketing
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