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Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
explain the various approaches that are followed by FMCG companies in test marketing
Problem 1: (a) Describe the tourism business system? (b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'. Show the importance of the
Product & services Product is a complicated concept that must be carefully defined. Since the first of the four marketing mix variables, it is frequently where strategic plann
Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen
difference between marketing efficiency and marketing effectiveness
Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
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