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various approches of test marketing in FMCG
give me am example of straight rebuy, modified rebuy and new task
one primary segmets and two secondary segments
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
Not sure how to calculate
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de
Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
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