Basic model of consumer decision making, (a) Differentiate the substitutio...

(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t

Brand personality, brand personality of MacDonald

brand personality of MacDonald

Marketing in words of philip kotler, Define marketing in words of Philip Ko...

Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui

Short notes, on line marketing

on line marketing

Impliment and monitor marketing activities, role of stakeholders in marketi...

role of stakeholders in marketing planing

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Useful marketing planning tool, Question 1: a. What is a SWOT analysis...

Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n

Explain professional and direct purchasing in market, Explain about the Pro...

Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua

List the main differences between goods and services, Question: (a) ‘T...

Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.

Quantities methods for preparing advertisement budget, Q. Quantities Method...

Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so