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Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre
Define the term total quality management. TQM is stands for total quality management: In a strategic context, QM is most accurately categorized as a tactic for carrying o
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest
Given the locations of mesh routers and their traffic demands, one can have the network configuration designed A network configuration is called a feasible network configuration (F
1. Whom do you think Rajender will eat with? Why?
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
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