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Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base
Statement of the Problem in a General Way: First of all the problem should be stated in abroad general way keeping in view either some practical concern or some scientific or intel
Evaluate the relationship between brand loyalty, corporate image and repeat purchase
Explain the term - Marketing Marketing Research stimulates the flow of marketing data from customers and his environment to Organization marketing research tools are applied e
Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to disc
1. Your company manufactures consumer products mostly in the pet products category. You have developed a new line of rather unique bird feeders for wild birds such as cardinals, f
This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi
Q. Steps in the marketing process? There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is
Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
After studying this unit, you should be able to: I describe the reasons for documentation in export trade 1. Explain functions of different kinds of documents needed for perfor
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