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You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
Choosing & Implementing Positioning Strategies
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Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
critically analyse diesel''s marketing mix strategies?
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o
write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00
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