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Market growth is the measured potential for a product type to attract more consumers spending.
what is segmentation,positioning?
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
Identify Key Performance Indicators (KPIs) 1. Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.
Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
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CONSUMER MIND IS A BLACK BOX DISCUSS
When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will
Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo
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