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What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
Question 1: The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the exte
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num
what are the core principles of msrketing
Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation
What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d
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