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what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth
What is difference between value proposition and positioning
Discuss about the natural environment?
describe different stages of channel design process
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
facebook service marketing mix
Problem 1: Describe the supply chain management system and inventory management system. Concept of IT in Retail Management & its application in detail Problem 2:
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