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what is the difference between perception and positioning in marketing mix
Explain Henry Assael Model of buying decision behaviour along with the diagram
What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut
knowing your competitors
Question 1: The characteristics of services profoundly impact on the delivery of tourism and hospitality products. Discuss the strategies that you would use to control the neg
How the product line appraisal is important task?
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
explain what you understand by market segmentation?
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam
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