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How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
why we need to study promotion in marketing?
To equip future accountants with the knowledge of integrating the information system of an organization. Outcome: At the completion of the assignment, students should be able
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Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
approches of test marketing in FMCG
Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu
How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen
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