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Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r
how should shopper stop develop its demand forecast
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henry assael model of buying decision behaviour along with the diagram
Illustration of 3C of Marketing Triangle
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
did the management take a correct decision in rohit''s case
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
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