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marketerinvolvment
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
Operation Plan Description of company's Operation Schovas which stands for spicy chocolate, vanilla ,strawberry ice cream, will open its first store in central market. Th
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
consumer mind is a black box -discuss
Evaluate the priomotional strategies that can be used by retailers
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