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Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
how to do market segmentation
Question 1: Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company. Qu
three uses of product line stretching
How is solution to customer in personal selling process provided? Providing solutions to customer: After the presentation when any queries exist, in that case sales execu
Q. Explain market segmentation? Tell need to segment the markets? O R Clarify th e term market segmentation & briefly explain the need to segment the market? A
What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
a marketing plan is as good as its implementation discuss
What are the advantages of product development
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