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Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
how do shoppers stop develop its demand forecasting
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
#question A company decide to go international what are the factors that it should take into consideration before going global?
What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i
#consumer mind is a block box discuss?
Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf
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