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various approaches followed by FMCG companies in test marketing
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
what is the significance of retail as an industry
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv
What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,
Question 1: (a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways
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