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Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
explain the various approaches that are followed by fmcg companies in test marketing
why we need to study promotion in marketing?
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
marketing is a science for the management of a value delivery system
Explain about the online research phase. Online Research Phase: In the phase of online research, you should research your market. Who are your major competitors? What are
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market
This is a practice where one firm sells the similar product at several prices in several markets.
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