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Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
marketing factors influencing pricing decisions
what are the various methods used to categorize retailers?
Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the
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