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Define the Education and Occupation in the consumer behaviour. Education and Occupation: Level of educations also affects how decisions are completed. They seed books, e
Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activ
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
differentiate the three types of buying situations during the purchase decision
Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
list out secondary sources of information while pursuing market research.
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
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