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What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope
How many types of modules are included in Market Implementation Evaluation and Controlling? The five modules of MIEV or Market Implementation, Evaluation and Controlling are
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
Problem 1 You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing commu
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
considering the concept of product life cycle where would you put video games in their life cycle
Answer for a caselet
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
What are the tasks of marketing management according to Product Life Cycle? When according to Product Life Cycle (PLC) we need to plan our marketing strategy into strategic ter
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