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Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
assess the impact of fiscal and monetary policy on business organisation and their activities ?
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
write a note on Importance & scope of marketing?
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Importance of marketing Importance of marketing to the society 1. Delivery of standard of living to the society: main liability of the marketing is to produce goods a
what management skills did jack demonstrate as a marketing manager at the travel products company? What management skills did he demonstrate as a VP at the consumers product firm?
What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
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