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What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
what is branding???
What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
Explain right to safety
Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activ
Question: (a) You have been requested by your CEO to organize a news conference. Show how you would organize same. (b) If you expect to have success issuing news releases
Illustrate why marketing research is important to a firm specially in a competitive market situation
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