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WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr
various approches of test marketing in FMCG
building brand equity
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
seal-dip pricing
What are the procedures of export under deferred paymente?
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