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Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing
what are four views of consumer behaviour?
Explain the six key criteria for strategy selection by providing appropriateexamples
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
what are the significant factors that have led to the success of shoppers’ stop
Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o
how should shoppers'' stop develop its demand forecasts?
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde
"consumer mind is a block box" -discuss
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