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Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
How the product line appraisal is important task?
Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
marketing is a science for the management of a value delivery system
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Discuss briefly about product identification elements
what is creative selling and what are its advantages?
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only
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