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Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
Y= P(1+(r/100))^t
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