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what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
describe five challenes affecting markerters in 21st centuary
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti
explain creative selling and its advantages
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
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