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What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug
What are demands, wants and desires and how do you link these to the marketing process?
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Features of Marketing Information System: 1. Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into
What is Product Strategies? Product Strategies: The product is one of the most significant elements of a marketing program. A company is generally called by the products
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Experimentation and Sampling:- Promotion and Strategy – Encouraging Experimentation One of the biggest challenges for a new or recently updated product or brand is getting c
what are advantages and disadvantages of five maketing philosophies
Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
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