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Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
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What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
What is Product Strategies? Product Strategies: The product is one of the most significant elements of a marketing program. A company is generally called by the products
Importance of the market segmentation: 1. Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
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