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Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
meaning of regional products or definition of regional products
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What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
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