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Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
Marketing Questionnaire is a very efficient business analysis tool that examines each and every aspect of your business from a marketing perspective. It is suggested that more than
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
A retail fast food chain is considering an expansion in new cities locally and internationally. Profitability has been on the increase and the board has taken the decision to inves
whats the core concept for marketing
Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are
Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration
What necessitated the replacement of traditional advertising with positioning
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