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What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
DEVELOP an appropriate organisational context of the project
what are the challenges that a production manager faces?
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
Q. Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
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