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understand the prospects for growth in global services
Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
what are significant factors that have led to the success of shoppers'''' sto
evaluate promotional strategies used by retailers
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
building brand equity
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