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what is affortability based pricing?
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb
Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of
various approaches that are followed by fast moving consumer goods companies in test marketing
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Product & services Product is a complicated concept that must be carefully defined. Since the first of the four marketing mix variables, it is frequently where strategic plann
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
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