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Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
1. In a perfectly competitive world of two individuals, A and B, and two goods, X and Y, if good X is a pure public good and good Y is a private good, a. Derive the Pareto Optim
Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
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