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Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
marketerinvolvment
Question 1: (a). Elaborate using examples, two advantages the internet provides to direct marketers. (b). Apart from online marketing as a form of direct marketing, de
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
Place/distribution is a crucial aspect ofof the marketing mix.discuss this marketing mix variable and show how attention to it product to the consumer.
What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
what would you suggest to avoid delays in despatch of products
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