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Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
how is building brand in a business context different from doing so in the consumer market?
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
what is core concept of marketing
Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
What are the significant factors that have led to the success of Shoppers Stop?
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