Test marketing, explain the various approaches that are followed by FMCG co...

explain the various approaches that are followed by FMCG companies in test marketing

Marketing audit and objectives, What is Marketing Audit, Marketing Audit is...

What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv

Factors affecting overall marketing strategies, Factors affecting overall m...

Factors affecting overall marketing strategies : 1.       Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat

Operation plan, Operation Plan Description of company's Operation ...

Operation Plan Description of company's Operation Schovas which stands for spicy chocolate, vanilla ,strawberry ice cream, will open its first store in central market. Th

Primary grouping of direct marketing, Primary grouping of direct marketing ...

Primary grouping of direct marketing 4Cs framework  signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac

Methods of preparing advertisement budget, Q. Methods of preparing advertis...

Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo

Role of source help the organization, Role of source help the organization ...

Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces

How internet is beneficial for marketing communication, How internet is ben...

How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate

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Test marteting, various approches of test marketing in FMCG

various approches of test marketing in FMCG